Beyond the ICP

Accelerate B2B software revenue growth with a market segmentation engineered to tell you exactly where to play and how to win.

For PE Firms For B2B Companies
What We Do

Your top growth
opportunities,
hiding in
 plain sight

Most B2B software companies have a directional sense of their ideal customer profile (ICP). Few have a high-res definition of their ICP — and even fewer know how to grow beyond it.

Galileo builds the data-driven market segmentation framework that provides these insights. The result: a cross-functional strategic blueprint that tells you exactly where to invest and how to grow — fast.

The Method

A rigorous, three-phase engagement

1.
~2 weeks

Growth Segment
Foundation

We enrich and analyze your customer data to identify the firmographic variable combinations most predictive of revenue growth behaviors.

2.
~4 weeks

Needs-Based
Segmentation

We field and analyze quantitative market research on decision-makers to produce ~5–8 market segments with distinct growth profiles and needs.

3.
~2 weeks

Strategic Choices
& Activation

Where to Play + How to Win. We size, profile and prioritize segments, with executable GTM playbooks your teams can act on from day one.

See the full methodology
Founder Background
Bain & Company LinkedIn JLL

Client testimonial

"Kitty brings a level of rigor and clarity to segmentation that I haven't seen elsewhere. She helped us see our customer base in a completely new way."

— Andrew Flint, CEO, Occupier

Client testimonial

"Galileo is truly a game-changer. Imagine having a tool tell you exactly where and who your low-hanging fruits are — welcome to Galileo! You now have the tools to build an incredible, thorough territory plan that truly sets you up for success & saves tons of time!"

— Julien Boubel, Sales Executive

Get Started

Ready to go beyond the ICP?

Whether you're just starting your ICP journey or have a sophisticated segment-based growth strategy in place, the first conversation is always worth having.

Get in touch